As a Learning and Development practitioner, would you like to see the following happen in your organization?
For this to happen you should stop selling leadership programs and rely on word-of-mouth to sell the programs. An individual leader should try the program and notice the improvement in their leadership skills and strongly recommend it to his or her colleagues. The leader therefore becomes an advocate for the program. The colleagues try it and recommend it to their colleagues. The program becomes successful if there is a strong word-of-mouth message between leaders; not because they are directed to do something or it is a checkmark but rather they believe that it will help them in their career.
If you need a strong positive word-of-mouth then it is critical that a leadership program should have the following criteria: